Leading public relations and reputation management company, ICMediaDirect discusses how negative reviews can have a significant financial effect on businesses, according to studies suggesting that 86 percent of potential customers will think twice about buying a service from a company with unfavorable feedback. With another survey concluding that 9 out of 10 people stating that they take online reviews ‘very seriously,’ the agency is honored to provide advice on how companies can recover following negative feedback online. Companies can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
Since 2003, Affiliate Summit Inc. has crafted a proven track record in managing highly successful marketing projects and delivering a number of insightful events, learning sessions, and tradeshows. With combined experience of over 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for successful business development and online work. With an established presence in providing state-of-the art solutions to customers wanting to showcase their firm online in the best light, ICMediaDirect is excited to bring first-class advice and tips on effective reputation management to affiliates and merchants at the event. The pros at ICMediaDirect will highlight the importance of search engine optimization (SEO) techniques and emphasize the need for every brand to routinely put out content and incorporate technological advancement to create a captivating online reputation.
One of the world’s most renowned online reputation leaders and a PR powerhouse, ICMediaDirect will come together with other companies, industry leaders, and influencers at Affiliate Summit East (ASE) 2016 to share invaluable market insights and hear views of other participants on the trending issues nationwide and internationally. July 31 through August 2 are the dates, at the New York Marriott Marquis in New York. This annual tradeshow is expected to bring together over 5,000 marketers, vendors, and networks, along with media outlets. Reputation management experts at ICMediaDirect will cover the importance of upholding an unparalleled online brand for businesses as well as individuals and will tackle some of the forward-thinking plans they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit http://www.icmediadirect.com.
Of course, positive reviews help businesses, but the survey proves that negative feedback can have the opposite effect. For example, 86% said they would think twice about buying a product from a company with unfavorable online reviews. What’s more, an added star on reviews leads to a 5% to 9% average increase in revenue for that business, while just one bad review could cause a company to lose approximately 30 customers. ICMediaDirect notes that a collection of positive reviews online leads directly to more sales.
A recent study shows that 90 percent of people respond to digital reviews, with those surveyed showing they consider them as significant as a personalized recommendation from a friend. Top PR firm ICMediaDirect specializes in the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed here in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The infographic notes that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, at the website http://www.icmediadirect.com.