Taking advantage of dedicated social media platforms is one modern way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when probable customers search for a brand, service, or individual one of the top hits will likely be a directed social media channel. Businesses can then push down unwanted listings about their comp
anies via thoughtful and engaging social media accounts, as well as controlling interesting posts with effective SEO. Another benefit of taking advantage of these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into posts, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same impact as other web sites.