Reputation consultants at ICMediaDirect counsel companies to track online activities often so that a reputation management plan can be applied as rapidly as possible. By tracking brand mentions and online reviews closely, brands, persons, and agencies can be anticipatory in their methodology to online reputation management. Employing a variety of monitoring tools will make the activity easier and more useful. Google Alerts allows users to get email updates on the newest Google results featuring brand mentions. To observe activities connected to a brand on various social media platforms, people and companies should use the Social Mention tool that keeps track of selected keywords.
ICMediaDirect’s great knowledge related to the topic of online brand management and search engine developments added to the topics at hand, specifically when talking about organic search. An enhanced thrust was put upon engaging with organic search at CSEW, with the full service public relations company displaying futuristic SEO tools and diagnostics for the skilled search mechanic. The global brand managers also displayed their skills in link building and next generation search techniques, delivering worthwhile, sector-leading data.