ICMediaDirect, the DC-based Reputation Management and PR agency based out of the New York City and Washington, emphasizes the weightage of online reputation for high profile businesses and individuals. The proficient team of reputation specialists have been providing brand repair services and enriching the online status of influential individuals and Fortune 500 companies. This year, ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third time again, having shown strong business ethics and corporate values. Check your Online Reputation Report now, by visiting http://www.icmediadirect.com
ICMediaDirect is a PR and online reputation management company that is transforming the way high-profile individuals and brands manage public information. The award-winning firm recently unveiled the key pillars of controlling online reputation while many organizations struggle to formulate viable, responsive digital pubic relations campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results, and in hundreds of cases have given hope to companies and individuals who wish to project a positive message online. See your Online Reputation Report now by visiting their website, http://www.icmediadirect.com.
ICMediaDirect boasts an outstanding track record in effective reputation control, having enhanced the public image of Fortune 500 companies, celebrities, politicians, and athletes. The agency has established a clear strategy for diminishing the negative impact of criticism. First, determine if the review is legitimate. Some information spread on the internet is created by competing companies. The best way forward in this scenario is to request to have the review removed as a result of its unlikely validity. Next, find out if the review is opinion based. If so, a company has a powerful opportunity to share factual, positive information about themselves, while also minimizing the effect of the post. When a customer has left factual, yet negative feedback, this is time to respond personally and genuinely. The agency encourages a dynamic approach, melding an apology with a proactive solution to the customer’s problem.
Leading public relations and reputation management company, ICMediaDirect discusses how negative reviews can have a significant financial effect on businesses, according to studies suggesting that 86 percent of potential customers will think twice about buying a service from a company with unfavorable feedback. With another survey concluding that 9 out of 10 people stating that they take online reviews ‘very seriously,’ the agency is honored to provide advice on how companies can recover following negative feedback online. Companies can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
Since 2003, Affiliate Summit Inc. has crafted a proven track record in managing highly successful marketing projects and delivering a number of insightful events, learning sessions, and tradeshows. With combined experience of over 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for successful business development and online work. With an established presence in providing state-of-the art solutions to customers wanting to showcase their firm online in the best light, ICMediaDirect is excited to bring first-class advice and tips on effective reputation management to affiliates and merchants at the event. The pros at ICMediaDirect will highlight the importance of search engine optimization (SEO) techniques and emphasize the need for every brand to routinely put out content and incorporate technological advancement to create a captivating online reputation.
One of the world’s most renowned online reputation leaders and a PR powerhouse, ICMediaDirect will come together with other companies, industry leaders, and influencers at Affiliate Summit East (ASE) 2016 to share invaluable market insights and hear views of other participants on the trending issues nationwide and internationally. July 31 through August 2 are the dates, at the New York Marriott Marquis in New York. This annual tradeshow is expected to bring together over 5,000 marketers, vendors, and networks, along with media outlets. Reputation management experts at ICMediaDirect will cover the importance of upholding an unparalleled online brand for businesses as well as individuals and will tackle some of the forward-thinking plans they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit http://www.icmediadirect.com.
Of course, positive reviews help businesses, but the survey proves that negative feedback can have the opposite effect. For example, 86% said they would think twice about buying a product from a company with unfavorable online reviews. What’s more, an added star on reviews leads to a 5% to 9% average increase in revenue for that business, while just one bad review could cause a company to lose approximately 30 customers. ICMediaDirect notes that a collection of positive reviews online leads directly to more sales.
A recent study shows that 90 percent of people respond to digital reviews, with those surveyed showing they consider them as significant as a personalized recommendation from a friend. Top PR firm ICMediaDirect specializes in the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed here in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The infographic notes that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, at the website http://www.icmediadirect.com.
Taking advantage of dedicated social media platforms is one modern way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when probable customers search for a brand, service, or individual one of the top hits will likely be a directed social media channel. Businesses can then push down unwanted listings about their comp
anies via thoughtful and engaging social media accounts, as well as controlling interesting posts with effective SEO. Another benefit of taking advantage of these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into posts, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same impact as other web sites.
The SBIEC is a prominent authority which recognizes companies across a wide range of industries that meet its standards of excellence. It has stood for independent enterprise and entrepreneurial growth, offering the possibility for businesses of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical practices. ICMediaDirect was awarded its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and perfects Internet campaigns that benefit its hundreds of clients every day. Its team of professionals are capable of recognizing any undesired online content, and structure their personalized campaigns to improve search engine results on Internet web browsers.