Since 2003, Affiliate Summit Inc. has crafted a proven track record in managing highly successful marketing projects and delivering a number of insightful events, learning sessions, and tradeshows. With combined experience of over 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for successful business development and online work. With an established presence in providing state-of-the art solutions to customers wanting to showcase their firm online in the best light, ICMediaDirect is excited to bring first-class advice and tips on effective reputation management to affiliates and merchants at the event. The pros at ICMediaDirect will highlight the importance of search engine optimization (SEO) techniques and emphasize the need for every brand to routinely put out content and incorporate technological advancement to create a captivating online reputation.
Public relations and online reputation management agency ICMediaDirect is revolutionizing the way companies manage sensitive brand information. Recently, the award-winning firm unveiled the key pillars of managing online reputations while many businesses are struggling to enact viable, responsive digital media efforts. The company’s strategic campaigns not only suppress unfavorable publicity in search engine results, but have provided hope to hundreds of companies and individuals who wish to project a positive message on the web. View your Online Reputation Report and see where you stand by visiting http://www.icmediadirect.com.
Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.
These insights are universally applicable to businesses everywhere but more relevant to local companies. As a part of the study, 92% of participants commented that they would only use a business if it had as a minimum a four-star rating on review websites. The statistics were examined further, with reliability (27%), expertise (21%), and professionalism (18%) being the preeminent qualities for a local firm. As a result of analyzing these numbers and more, ICMediaDirect underlines that building up a healthy online reputation is just as substantial for a company as focusing on its offline reputation locally.