Information monitoring via the Internet is the most important part of online reputation management, as noted by ICMediaDirect. Optimizing SEO while staying abreast of brand mentions and online reviews, while maximizing the positive impact that social media accounts can have are the key parts to any strategic management. According to the story by Richard Lorezen, “The Impact of Online Reputation on Your Company’s Success,” around 70 percent of all people will consult the internet before making a purchase. Lorezen notes “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
Developing a proven track record that now spans two decades, ICMediaDirect has built on its standing as an industry leader in public relations and reputation management by devoting resources to the latest trends in technology and social media that affect the image of companies and individuals. As companies face unprecedented challenges in protecting their online reputations, ICMediaDirect confirms a positive message is projected online and across social media platforms. To see your personal or company’s Online Reputation Report, visit ICMediaDirect homepage, http://www.icmediadirect.com
Brand reputation management should be an integral part of a business’ marketing strategy due to the great impact of a negative online reputation and its straight effect on earlier marketing efforts. When customers go online to find out more about a company or product, coming across bad reviews almost always drives them to a competitor. When no such information is obtainable from real customer reviews, consumers often choose to avoid risk and leave transactions for potential sales incomplete. “Negative feedback shouldn’t be ignored, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
Leading public relations and reputation management firm, ICMediaDirect has underlined the importance of building a successful online brand for businesses and individuals. Online reputation management is increasingly vital in the 21st Century as more companies understand the importance of focusing on their digital footprint. Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up. See your Online Reputation Report now, by visiting http://www.icmediadirect.com.