ICMediaDirect boasts an outstanding track record in effective reputation control, having enhanced the public image of Fortune 500 companies, celebrities, politicians, and athletes. The agency has established a clear strategy for diminishing the negative impact of criticism. First, determine if the review is legitimate. Some information spread on the internet is created by competing companies. The best way forward in this scenario is to request to have the review removed as a result of its unlikely validity. Next, find out if the review is opinion based. If so, a company has a powerful opportunity to share factual, positive information about themselves, while also minimizing the effect of the post. When a customer has left factual, yet negative feedback, this is time to respond personally and genuinely. The agency encourages a dynamic approach, melding an apology with a proactive solution to the customer’s problem.
Leading public relations and reputation management company, ICMediaDirect discusses how negative reviews can have a significant financial effect on businesses, according to studies suggesting that 86 percent of potential customers will think twice about buying a service from a company with unfavorable feedback. With another survey concluding that 9 out of 10 people stating that they take online reviews ‘very seriously,’ the agency is honored to provide advice on how companies can recover following negative feedback online. Companies can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
Since 2003, Affiliate Summit Inc. has crafted a proven track record in managing highly successful marketing projects and delivering a number of insightful events, learning sessions, and tradeshows. With combined experience of over 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for successful business development and online work. With an established presence in providing state-of-the art solutions to customers wanting to showcase their firm online in the best light, ICMediaDirect is excited to bring first-class advice and tips on effective reputation management to affiliates and merchants at the event. The pros at ICMediaDirect will highlight the importance of search engine optimization (SEO) techniques and emphasize the need for every brand to routinely put out content and incorporate technological advancement to create a captivating online reputation.
One of the world’s most renowned online reputation leaders and a PR powerhouse, ICMediaDirect will come together with other companies, industry leaders, and influencers at Affiliate Summit East (ASE) 2016 to share invaluable market insights and hear views of other participants on the trending issues nationwide and internationally. July 31 through August 2 are the dates, at the New York Marriott Marquis in New York. This annual tradeshow is expected to bring together over 5,000 marketers, vendors, and networks, along with media outlets. Reputation management experts at ICMediaDirect will cover the importance of upholding an unparalleled online brand for businesses as well as individuals and will tackle some of the forward-thinking plans they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit http://www.icmediadirect.com.