Of course, positive reviews help businesses, but the survey proves that negative feedback can have the opposite effect. For example, 86% said they would think twice about buying a product from a company with unfavorable online reviews. What’s more, an added star on reviews leads to a 5% to 9% average increase in revenue for that business, while just one bad review could cause a company to lose approximately 30 customers. ICMediaDirect notes that a collection of positive reviews online leads directly to more sales.
A recent study shows that 90 percent of people respond to digital reviews, with those surveyed showing they consider them as significant as a personalized recommendation from a friend. Top PR firm ICMediaDirect specializes in the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed here in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The infographic notes that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, at the website http://www.icmediadirect.com.
Taking advantage of dedicated social media platforms is one modern way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when probable customers search for a brand, service, or individual one of the top hits will likely be a directed social media channel. Businesses can then push down unwanted listings about their comp
anies via thoughtful and engaging social media accounts, as well as controlling interesting posts with effective SEO. Another benefit of taking advantage of these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into posts, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same impact as other web sites.
The SBIEC is a prominent authority which recognizes companies across a wide range of industries that meet its standards of excellence. It has stood for independent enterprise and entrepreneurial growth, offering the possibility for businesses of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical practices. ICMediaDirect was awarded its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and perfects Internet campaigns that benefit its hundreds of clients every day. Its team of professionals are capable of recognizing any undesired online content, and structure their personalized campaigns to improve search engine results on Internet web browsers.