ICMediaDirect Says Bad Reviews Drive Consumers Away

ICMediaDirect Says Bad Reviews Drive Consumers Away

Brand repair must be an essential part of a business’ marketing strategy because of the significant and impact that a negative online reputation has on previous marketing efforts. When customers go online to read more about a company or product, discovering bad reviews almost certainly will drive them to a competitor. When no such information is available from verified customer reviews, consumers often elect not to take any risk and do not complete transactions which lead to sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” noted a spokesperson for ICMediaDirect.

Read more: http://finance.yahoo.com/news/icmd-reputation-management-icmediadirect-recognized-045820775.html

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