“The first step to effectively managing your online reputation is to always assume that others will Google you,” a marketing professional at ICMediaDirect notes. “This may seem clear to some Internet users today, but even the most established companies can downplay or overlook this concern and damage their credibility. If a piece of information is online, it will be found eventually.” The leading PR agency’s top marketing specialists explain that with the growth of online product and services review, Google now plays a critical role in today’s Internet-driven marketplace.
A brand’s online reputation must be an essential part of a business’ overall marketing strategy, because this image maintains a significant impact on previous marketing efforts. When consumers go online to read more about a company’s services, discovering bad reviews almost always drives them to the competition. When no customer reviews are available from online business listings, consumers frequently choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.
Brand repair must be an essential part of a business’ marketing strategy because of the significant and impact that a negative online reputation has on previous marketing efforts. When customers go online to read more about a company or product, discovering bad reviews almost certainly will drive them to a competitor. When no such information is available from verified customer reviews, consumers often elect not to take any risk and do not complete transactions which lead to sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” noted a spokesperson for ICMediaDirect.
The New York City and Washington DC-based Public Relations and Reputation Management firm, ICMediaDirect provides specialized acumen on the significance of online reputation for individuals and businesses. With more than 20 years of experience, ICMediaDirect has been offering brand repair services and improving online status of elite individuals and Fortune 500 companies, and after demonstrating strong business ethics and corporate values, has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year in 2016. Your Online Reputation Report can be viewed at http://www.icmediadirect.com.